The Mid-Marketers: Extu’s Podcast

Episode 8: Cybersecurity & Data Protection in Healthcare

In this episode of The Mid-Marketers, Nichole Gunn and Adam Dilbeck sit down with Julian Jordan - entrepreneur, cybersecurity expert, healthcare IT consultant, and overall rockstar - to talk about the unseen threats facing medical practices today. From ransomware attacks to data breaches, the risks are real and growing. Julian shares insider knowledge on how healthcare providers can protect their data, keep patient information secure, and avoid the high costs of cybercrime.

💡 Why is healthcare IT so vulnerable?
🔍 What steps can small and mid-sized practices take to safeguard their data?
⚡ How does cybersecurity impact patient care?

If you’re in healthcare, IT, or just concerned about data security in your industry, this is an episode you won’t want to miss.

📢 Listen now and take control of your cybersecurity!

Episode 7: Growing During a Recession

Is it a recession? A great reset? Or just another market cycle? Either way, mid-market businesses have decisions to make. In this episode, Adam Dobrik and Nichole Gunn break down how to use incentives, marketing investments, and customer loyalty to not just survive tough times—but come out stronger.

They share lessons learned from past downturns, including the 2008 financial crisis and 2020 pandemic, and offer actionable strategies to:✔️ Identify recession-resilient markets
✔️ Retain customers through incentives and strategic concessions
✔️ Make the right marketing cuts (and where to double down)
✔️ Convert internal teams into brand ambassadors
✔️ Plan long-term plays for channel growth

Tough times demand smart moves—let’s talk about them.

🎧 Listen now!

Episode 6: SOC-2 Compliance 101

In this episode of The Mid-Marketers Podcast, Extu CIO Kelly Held dives into the world of SOC-2 compliance. What is it? Why does it matter? And how can it benefit your business? Kelly explains the five trust principles, the difference between SOC-2 Type 1 and Type 2, and the steps businesses need to take to achieve certification.

SOC-2 compliance isn’t just about checking a box—it’s about protecting data, building trust with clients, and unlocking new opportunities. Whether you’re new to compliance or looking to deepen your understanding, this episode has insights you won’t want to miss.

Tune in to learn how SOC-2 can transform your approach to security, safeguard your brand, and set you apart in the marketplace.

🎧 Listen now and join the conversation!

#SOC2Compliance #DataSecurity #MidMarketers #B2BTech #Extu

Episode 5: How to Combat Labor Shortages in Plumbing and HVAC

Get ready to rev up your knowledge with this latest episode of The Mid-Marketers Podcast! We’re thrilled to welcome Lori Page, Senior Manager at Rinnai, as she dives deep into the evolving landscape of the trades and the impact of loyalty and channel marketing on growth. Join Extu’s own CMO Nichole Gunn and Client Accounts Manager Keenan Meadows as they explore industry shifts, the growing talent gap, and actionable strategies for building loyalty among channel partners. Lori shares her unique insights into fostering lasting relationships with distributors and installers, even in the face of constant industry change.

Tune in for insider perspectives on how Rinnai keeps their partners engaged, and discover strategies that can fuel your growth in any market. Don't miss this conversation—packed with real-world advice from one of the best in the business.

Episode 4: The Psychology of Rewards

In this episode of Extu's The Mid-Marketers, Nichole Gunn, Adam Dilbeck, and special guest Savannah Bobo uncover the fascinating psychology behind what drives people to engage with incentives. They dive into how tapping into core motivators—like achievement, competition, and recognition—can elevate channel partner loyalty and boost sales performance. The team breaks down the science of reward structures and explores why some programs thrive while others fall flat. If you’re curious about what really moves the needle, this episode is for you!

Episode 3: The Rise of AI in Channel Marketing

In this episode of Extu's The Mid-Marketers, we explore how Artificial Intelligence (AI) is transforming channel marketing. From automation to predictive analytics, AI tools like ChatGPT and Gemini are revolutionizing how brands engage their partners.

We’ll also share how Extu is already leveraging AI to enhance our marketing strategies, offering insights into the benefits and challenges of this technology. Whether you see AI as a game-changer or a challenge, this episode provides practical tips for navigating the evolving landscape of AI in marketing.

Tune in for key takeaways and strategies to harness the power of AI in your marketing efforts. Listen now and join the conversation on the rise of AI in channel marketing!

Bonus Episode 2.5: Gamification With Keenan Meadows

In this bonus episode of Extu's Mid-Marketers, Adam Dilbeck sits down with Keenan Meadows, a tactical program expert and director of client accounts, to dive deep into the world of gamification. Discover how gamification can transform your loyalty programs, boost engagement, and drive real results. Learn about best practices, case studies, and actionable tips to implement gamification in your B2B marketing strategy.

Episode 2: Gamification

In this episode of The Mid-Marketers Podcast, we dive deep into the world of gamification. We'll explore how to transform mundane tasks into engaging experiences that drive results. From understanding the basics to crafting effective strategies, we'll uncover the secrets to successful gamification programs. Join us as we discuss real-world examples, share valuable insights,and provide actionable tips to help you rev up your business through the power of gamification.