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Welcome, fellow Mid-Marketers, to the podcast that throws a wrench in the B2B machine! We’re not your average industry insiders, whispering secrets from ivory towers. We’re in the trenches with you, navigating the unique challenges and opportunities of the mid-market. We get it, because we live it, and we LOVE IT! Forget the tired, one-size-fits-all B2B advice. Here, we disrupt the status quo, sharing relatable stories from the real world, where hustle meets heart, and expert analysis cuts through the noise. We’re not afraid to challenge the norm, ask the tough questions, and inspire you to be better. This isn’t just a podcast; it’s a community of rebels. We’re the mid-market underdogs, hungry for growth, and ready to rewrite the rules. We share our stories, learn from each other, and celebrate our wins, big and small. Because here, every voice matters, every experience resonates, and every mid-market marvel can rise to the top. Ready to join the movement? Subscribe now and unleash your inner mid-market maverick. Together, we’ll disrupt, we’ll grow, and we’ll win.
Episodes
Wednesday Feb 12, 2025
Wednesday Feb 12, 2025
Is it a recession? A great reset? Or just another market cycle? Either way, mid-market businesses have decisions to make. In this episode, Adam Dobrik and Nichole Gunn break down how to use incentives, marketing investments, and customer loyalty to not just survive tough times—but come out stronger.
They share lessons learned from past downturns, including the 2008 financial crisis and 2020 pandemic, and offer actionable strategies to:✔️ Identify recession-resilient markets
✔️ Retain customers through incentives and strategic concessions
✔️ Make the right marketing cuts (and where to double down)
✔️ Convert internal teams into brand ambassadors
✔️ Plan long-term plays for channel growth
Tough times demand smart moves—let’s talk about them.
🎧 Listen now!
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