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Welcome, fellow Mid-Marketers, to the podcast that throws a wrench in the B2B machine! We’re not your average industry insiders, whispering secrets from ivory towers. We’re in the trenches with you, navigating the unique challenges and opportunities of the mid-market. We get it, because we live it, and we LOVE IT! Forget the tired, one-size-fits-all B2B advice. Here, we disrupt the status quo, sharing relatable stories from the real world, where hustle meets heart, and expert analysis cuts through the noise. We’re not afraid to challenge the norm, ask the tough questions, and inspire you to be better. This isn’t just a podcast; it’s a community of rebels. We’re the mid-market underdogs, hungry for growth, and ready to rewrite the rules. We share our stories, learn from each other, and celebrate our wins, big and small. Because here, every voice matters, every experience resonates, and every mid-market marvel can rise to the top. Ready to join the movement? Subscribe now and unleash your inner mid-market maverick. Together, we’ll disrupt, we’ll grow, and we’ll win.
Episodes
Wednesday Aug 28, 2024
Wednesday Aug 28, 2024
In this episode of Extu's The Mid-Marketers, we explore how Artificial Intelligence (AI) is transforming channel marketing. From automation to predictive analytics, AI tools like ChatGPT and Gemini are revolutionizing how brands engage their partners.
We’ll also share how Extu is already leveraging AI to enhance our marketing strategies, offering insights into the benefits and challenges of this technology. Whether you see AI as a game-changer or a challenge, this episode provides practical tips for navigating the evolving landscape of AI in marketing.
Tune in for key takeaways and strategies to harness the power of AI in your marketing efforts. Listen now and join the conversation on the rise of AI in channel marketing!
Thursday Aug 15, 2024
Thursday Aug 15, 2024
In this bonus episode of Extu's Mid-Marketers, Adam Dilbeck sits down with Keenan Meadows, a tactical program expert and director of client accounts, to dive deep into the world of gamification. Discover how gamification can transform your loyalty programs, boost engagement, and drive real results. Learn about best practices, case studies, and actionable tips to implement gamification in your B2B marketing strategy.
Friday Aug 02, 2024
Friday Aug 02, 2024
In this episode of The Mid-Marketers Podcast, we dive deep into the world of gamification. We'll explore how to transform mundane tasks into engaging experiences that drive results. From understanding the basics to crafting effective strategies, we'll uncover the secrets to successful gamification programs. Join us as we discuss real-world examples, share valuable insights,and provide actionable tips to help you rev up your business through the power of gamification.
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
The Mid-Marketers roar to life! Extu's brand new podcast kicks off with Chief Marketing Officer Nichole Gunn and paid & social media specialist Adam Dilbeck. Join them as they unpack their B2B marketing journeys, tackle the challenges you face as a mid-sized business, and share their passion for helping you conquer the ever-changing marketing landscape. Buckle up and get ready to Rev Up Your B2B Marketing Machine!