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Welcome, fellow Mid-Marketers, to the podcast that throws a wrench in the B2B machine! We’re not your average industry insiders, whispering secrets from ivory towers. We’re in the trenches with you, navigating the unique challenges and opportunities of the mid-market. We get it, because we live it, and we LOVE IT! Forget the tired, one-size-fits-all B2B advice. Here, we disrupt the status quo, sharing relatable stories from the real world, where hustle meets heart, and expert analysis cuts through the noise. We’re not afraid to challenge the norm, ask the tough questions, and inspire you to be better. This isn’t just a podcast; it’s a community of rebels. We’re the mid-market underdogs, hungry for growth, and ready to rewrite the rules. We share our stories, learn from each other, and celebrate our wins, big and small. Because here, every voice matters, every experience resonates, and every mid-market marvel can rise to the top. Ready to join the movement? Subscribe now and unleash your inner mid-market maverick. Together, we’ll disrupt, we’ll grow, and we’ll win.
Episodes
Friday Sep 27, 2024
Friday Sep 27, 2024
In this episode of Extu's The Mid-Marketers, Nichole Gunn, Adam Dilbeck, and special guest Savannah Bobo uncover the fascinating psychology behind what drives people to engage with incentives. They dive into how tapping into core motivators—like achievement, competition, and recognition—can elevate channel partner loyalty and boost sales performance. The team breaks down the science of reward structures and explores why some programs thrive while others fall flat. If you’re curious about what really moves the needle, this episode is for you!